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The idea with the enhancements to your local business directory is to turn it into a complete portal for your area. Make it fun for your visitors (your clients' customers) and give them reasons to keep coming back. Have contests, chats, discussions, web conferences, events, etc.

Brand yourself in the local business community of your area and establish great relationships with the business owners in your area, even if they aren't a client of yours.

In addition to using the newspaper to find new clients, get out and mingle with the people. Attend local events, especially business expos and chamber of commerce meetings.

I know of an 11 town valley that is home to 2400 small businesses, most with under 10 employees, and it's the same everywhere. There are so many small businesses, it's almost ridiculous.

The key to big success with this is to get your clients into a monthly plan of some sort. Charge them $100-$200 (or even more) to promote their site for them, which you'll do through your portal/directory site.

Who cares if you give away a site for $1 if you gain a $200 per month client, right? :)

Thanks for taking action with this!


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1) Recurring Local Fortune Transcript/Guide

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3) Resource Guide For Local Business Marketing
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